Over the past 14 years, our integrated marketing program helped make the “crystal ball” the iconic symbol in college sports.
We now manage new The College Football Playoff National Championship Trophy. We work with ESPN and the College Football Playoff to manage a year long, comprehensive trophy tour incorporating many of our core capabilities including event marketing, public relations, social marketing, online photography and merchandising. This has now become a year long trophy tour which culminates with the four team playoff each January.
BreakAway is proud to have managed all marketing, public relations and online initiatives around the Coaches Trophy (BCS) from 2001-2014 and now the College Football Playoff Trophy under the new College Football Playoff system.
We organized and managed all national and local trophy media appearances, all public relations duties and all public appearances at corporate partner locations, on-campus and on the sideline during games. Everywhere the national championship trophy travels, BreakAway is there. From 1999-2013 our integrated marketing program helped make the “crystal ball” the iconic symbol in college sports.
We now move forward with the management of The College Football Playoff Trophy. We work with ESPN and the College Football Playoff to manage a year long, comprehensive trophy tour leading up to the four team playoff in January each year.
Since 2007, BreakAway has handled media coordination at a variety of college basketball events owned and operated by ESPN. These include the Armed Forces Classic, Cancun Governor’s Cup, State Farm Champions Classic, Charleston Classic, Orlando Classic (former Old Spice Classic) and SEC/BIG EAST Invitational.
Our duties include overseeing the credentialing process for all media; writing and editing press releases, social media posts and event publications; handling pre-publicity with local media in each market; setting up all media work areas in the arena; assigning media and photo seating; hiring and managing the official table crew (timers, statistics, etc.); and overseeing postgame interviews.
Besides serving as media coordinators for the events listed above all over the world, BreakAway also lends PR support to other ESPN owned events in the form of strategy, writing and on-site support. We also served as media coordinators for a major lacrosse event, the ESPNU Warrior Classic, from 2010-12. BreakAway has also assisted the Big 12 Conference with media coordination duties at the Men’s Basketball Tournament since 2001.
Since 2009, BreakAway has handled public relations for the Werner Ladder sponsorship of the NCAA Men’s and Women’s Final Fours. We conduct local media tours with the actual ladder used to cut down the nets after both the men’s and women’s national championship games. The nine-foot ladders are later auctioned off for charity.
BreakAway prepares media materials and makes dozens of in-person appearances with the ladders in each market during Final Four week. We schedule local TV interviews and also print photography shoots. We then arrange for safe delivery of the ladders from the Final Four market back to the winning campus.
Since 2010, BreakAway has managed publicity around the Coach to Cure MD program on behalf of the AFCA and Parent Project MD. Every September, thousands of football coaches at all levels wear a special arm patch to raise money and awareness for Duchenne Muscular Dystrophy. The program has raised more than one million dollars since 2010.
BreakAway writes all media materials including press releases, media alerts, TV/radio scripts and PA announcements. We distribute messaging to national media as well as local media in every FBS (Division 1) market and many lower division markets. We also arrange several family appearances at weekly coaches press conference and pre-game events.
Since 2006, BreakAway has handled on-site corporate partner research for the Big 12 Conference. During the Big 12 Men’s Basketball Championship, on-site researchers collect data from fans which is then used to construct tailored marketing programs for Big 12 corporate partners.
Both qualitative and quantitative data is provided to the Big 12. Data includes but is not limited to demographic info, sponsor recognition and buying habits. We provide trend analysis for all corporate partners and recommendations on how to increase their visibility at the championship.
We work with the most cutting edge on-line event and entertainment photography to provide clients and customers with a one of a kind, on-site experience.
Whether it’s a unique photo with the actual Stanley Cup or elaborate green screen photo experience, our staff has more than 12 years experience managing online photography programs at many major events. The photo retrieval website is customized to enable extra branding and sponsor messaging. We also have the ability to add data capture questions so clients can learn more about the fans who attend their events. Finally, we provide clients with detailed reports on social marketing reach (twitter, facebook, email) so their branding extends beyond what takes place during the event.
BreakAway has managed on-line photography programs for clients such as the NHL, Academy of Country Music Awards, NCAA Men’s and Women’s Final Four and Big 12 and Big TEN Conference.
We create, develop and oversee management of sales promotions and sweepstakes, online and offline, to drive client traffic/sales. BreakAway has developed, managed or helped execute sales promotions for some of the largest corporations and sports properties in the world including,,
• Reebok Lost Logo Challenge at the NHL Winter Classic
• Sears Bring the Cup Home NHL Promotion
• Lee Jeans/BCS, Rose Bowl Promotion
BreakAway works with vendors across the world to provide clients with the high quality premium items and branding solutions to help promote their initiatives. We work with with them every step of the way, from concept to implementation.
We’ve produced various branding items for clients including Dr Pepper, Sears, ADT Security Systems, Siemens and the Big 12 Conference.