Key Players

Ray Mallouk

Ray Mallouk is the co-founder of BreakAway Sports Marketing. With more than 22 years of integrated sports and entertainment marketing experience, Ray has developed and managed national programming initiatives for some of the world’s premier brands including Dr Pepper, Siemens, The Sports Authority, ADT Security Services and Sears.

Over the years Ray has worked with a variety of sports and entertainment properties including the NCAA (Men’s and Women’s Final Four), College Football Playoff, NHL, Olympics, MLB and the Academy of Country Music Awards. He is also a guest lecturer for the SMU Sports Management Program.

Ray earned his undergraduate degree from the University of Kansas and MBA with a concentration in Marketing from San Francisco State University. Prior to founding BreakAway, Ray worked in marketing for the San Francisco Giants.


Charley Green

Charley Green founded BreakAway Sports Marketing with Ray Mallouk in 2001. With more than 24 years of sports marketing and public relations experience, Charley has managed initiatives for clients including Sears, Werner Ladder, The V Foundation, Dasani Water, Dr Pepper and ADT Security Services. He has worked with many properties including the NCAA, Bowl Championship Series/College Football Playoff, NBA, WNBA, MLB, NHL and ESPN.

Charley continues to work media operations at major local sporting events including SMU and TCU football/basketball, the NBA Finals, Alamo Bowl and Armed Forces Bowl. He has been a guest speaker for the SMU Sports Management program.

A graduate of the University of Texas, Charley has also worked at the University of Florida, SMU, the Southwest Conference and the Texas Rangers Baseball Club.

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